1. Make quick, but thoughtful decisions
Jeremy, product manager: This is the fundamental thing that allows startups to be competitive against dominant players in a market: It’s using your resources more efficiently and moving faster than anyone else.
To me, two primary characteristics that support agility are making quick but thoughtful decisions, and focus. I think Amazon is a great example of the first, and I likeAmazon’s simple Type-1/Type-2 frameworkfor identifying the Type 2 decisions that are easily reversed, and allowing the threshold of approval to be relatively low.
As companies grow, it feels like the perceived number of Type 1 decisions grows in turn – and the organization slows down as more decision layers emerge. One thing I love about GitLab is that we’re still dedicated to moving quickly and we’re not constantly asking for permission to make things better. If it’s easily revertible and makes something better, ship it. In all honesty, I think this is one of our biggest competitive advantages.